Originally from Denmark, this mother of four first cut her teeth in the world of finance — suits, and all. It didn’t take long before she traded balance sheets for burpees and found her true calling in the fitness industry. Since 2019, she’s worked across everything from health clubs and gyms to premium studios in the heart of London.
In 2023, Cam launched London’s first Strength Reformer concept at Victus Soul, alongside her Head of Concept, Lottie. By combining traditional reformer work with strength training techniques in a group class format, they pioneered a new approach that quickly gained traction.
Since then, reformer studios have multiplied across London, often prioritising volume and profit over class quality — this has never been her style. With only six reformers and a collection of highly skilled trainers, LOAD takes the opposite approach. Cam and her team are focused on delivering truly personal, challenging, and rewarding training experiences.
As a qualified Chartered Accountant with certifications in Reformer Pilates, Certificate III in Pilates, and Pre- & Postnatal training, Cam knows a thing or two about precision. So it’s no surprise she’s assembled a team who excel at coaching, and who can spot a dodgy rep count a mile away.
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