SIX REFORMERS.
ONE TRAINER.
UNLIMITED POTENTIAL.
LOAD is a strength-based reformer studio built around intelligent training, progressive overload, expert coaching and a community of people who want to train well.
In London, we offer highly coached, individualised strength training in a small-group setting, alongside private sessions.
For trainers globally, we provide the knowledge, tools and practical application to deliver stronger, more effective reformer training around the world.
Train with us. Learn from us. Raise the standard.
Founded by
Lottie Ifould and Camilla TrendEll
in London, UK.
We started LOAD because we felt something was missing.
We love the reformer and what it can do, but we believe it has far more potential than it’s often given credit for. We wanted to create a space where strength and expert coaching meet energy, connection and a genuine understanding of the person in front of you.
London can feel like a big place to train. We wanted LOAD to feel smaller. More personal. A place where you’re known, challenged and supported, and where the people you train alongside become familiar faces.
But LOAD is about more than one studio. Through our education, we’re sharing what we’ve learned with trainers beyond our community, helping raise the standard of strength-based reformer training.
WHY WE STARTED LOAD
- Callie Cooke
Brand shiny new studio taking Reformer to a different level. Having only 6 beds means serious hands on training (and nowhere to hide). Reformer has transformed my fitness in the last year and it’s all because of Lottie and the gang. Can’t recommend it enough!!
- Scarlett Markham
"By far the best reformer class I have been to. A mixture of reformer and strength training has left my body feeling strong and well worked. I can’t wait for my next class x"
- Sophie Allen
This isn’t your regular reformer for all the best reasons! Not only does it challenge you every single session, but the entire team bring the most positive energy to every class. You will come out Load classes feeling stronger and completely refreshed.
- CHRISTINE KIM
Great studio with semi-private classes and just six reformer beds. The sessions are based on proper strength principles so they’re always challenging but effective. Lottie’s classes have genuinely made me
stronger. She pushes you in the best way and is an amazing trainer - motivating, knowledgeable and fun.
- AUSTIN PHILLIPS
Incredible class. Lottie and Syd were great! As someone who mainly does traditional strength training, this was quite the challenge. Perfect for someone who is looking for building strength with proper guidance and hands on feedback from highly informed instructors. Also bought some socks. Very nice. Can’t recommend enough!
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GET IN TOUCH
Email: [email protected]
60-63 Bunhill Row, Old Street, London, EC1Y 8QD
We're much cooler there.
@LOADREFORMER
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